New products, website, investments, eco-certification: an attacking strategy for the Joubert Group

JOUBERT
Panneaux de contreplaqué

Les Eliots - Rue des Epinées - 16170 Auge - St Médard France
Tel : 05 45 21 62 23 - Fax : 05 45 21 63 49
e-mail :
Site web : http://www.joubert-group.com

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Mercredi 21 Mai 2008

European leader for Okoume plywood, the Joubert Group confirms its position thanks to its dynamism and its presence on all fronts. On the technical side, the industrial strength of the Joubert Group and significant investments each year in Research and Development have enabled Joubert to introduce competitive products to the market, like for instance the new Joubert Primed. In terms of communication and customer service, Joubert has completely revised its website, which uses all the tricks of interactivity to give quick, complete and optimal technical answers to the purchasing advisors and trade professionals. In order to support the professionals in their projects, Joubert will again be attending the Carrefour du Bois and Techniques et Solutions Bois in Nantes this year. The Group is also rising to the challenge of ecocertification and obtaining new certificates, proving their commitment to quality. And finally, a new online book of achievements has been made available which includes the magnificent catamaran Etoile Magique built in 2004 with products from the Joubert Marine range. The Joubert Group today has 370 employees and has a production capacity of over 70 000m3 of plywood for use in the building, fittings and nautical construction markets. Thanks to this almost secular expertise and international recognition with more than 65 % of its turnover in export markets, the Joubert Group displays vitality for more services and customized answers. All to perpetuate the Group's tradition of excellence.

The new www.joubert-group.com website: in the image of an enterprising Group

By completely restructuring its internet portal, Joubert demonstrates its ability to adapt to the new needs of the market, particularly to the requirements of efficiency and rapidity of purchasing advisors and trade professionals. More complete, more informative and more welcoming, all the tricks of interactivity are used by the new Joubert Group website to proactively assist every project.

Tailored to meet the technical expectations of the professionals, the www.joubert-group.com website has been conceived for two different targets: the service for purchasing advisors and end users with all the documentation on the products and practical information, and a personal partner access to technical data and prices in real time.

Multilingual (French, English, German, Italian, Spanish and Dutch) and international (in 10 different versions), this particularly elaborate website illustrates the openness and the development of the Group. It echoes the values that Joubert has upheld since its creation: quality, customer service and also innovation by continually offering new technical solutions; all this with utter respect for the environment.

Joubert innovation

The strength of innovation of the Joubert Group lies not only in judicious investments but also in its ability to meet the needs of the market in an optimal and immediate way. Dynamic in all aspects, Joubert enrich its range of products to cover all possible applications and enriches its industrial assets in order to increase its production capacity. Current examples to demonstrate the efficiency and reactivity of Joubert are:

. Joubert Primed: a new plywood in the Joubert Expression range

A great name in the world of plywood, Joubert redefines the current needs of the construction and fittings industry with leading technical solutions. In order to find a long-term solution to the problems of exterior works (joinery, cladding.), the Joubert Group has finalized an ultra-smooth pre-painted plywood panel and wishes to assert this technical and aesthetic solution. By uniting beauty and technical performance, the Joubert primed completes the Joubert Expression range. A ready-to-be-painted panel after a light sanding, this new NF Extérieur CTBX quality product combines the economic and quality advantages of plywood with an optimal paint finish.

. The investment in a new press for the site at Les Eliots (16)

In order to satisfy evermore demanding clients, the Joubert Group boasts ultra modern and high-performance industrial assets and invests each year in its production tools. After equipping in 2006 its Saint-Jean d'Angély (17) site with a new Raute press, which increased its annual production capacity by 5 000m3, Joubert is now continuing its investment policy with a new Raute press at the Les Eliots site (16).

Designed for manufacturing large size panels (mainly 310 x 153 cm and up to 310 x 183 cm), this new press has 20 levels with a hydraulic piloting regulating the thickness of the plywood, and gives out an 18 bar pressure for a temperature of 130 degrees. This 3 million euro investment will increase the competitivity of the site at Les Eliots and help reach an annual production of 40 000m3.

Quality, Security and Environment Commitments

The improvements in the work conditions on the production sites are part of the Joubert Group's commitments towards its workforce. From the management of its purchasing through to the conformity of its assets and continued training and control, Joubert has been committed since 1989 to an in depth management philosophy which also takes into account security and environmental factors. Always paying great attention to the quality of its products and mindful of respect for mankind, the Group started the ecocertification process very early on, and it is today reaching its peak with new certificates.

Particularly attentive to all new environmental aspects, Joubert confirms itself as a pioneer company, not only on the supply side of its management but also in the manufacturing process and certification.

There is total commitment to the traceability of all wood supplies, from France or from abroad. In France or in Gabon, notably for Okoume, the Joubert Group has developed important partnerships with the local foresters around its production sites. Having set up such a network enables a reliable checking system for the origin and quality of its supplies, all from well-managed forests. Due to the demanding Joubert requirements, partners meet the PEFC certification criteria or are in the process of achieving it.

With a High Environmental Quality philosophy, Joubert places security and quality at the heart of the manufacturing process. The permanent modernization of the production tools and technical innovation as the market develops goes hand in hand with this commitment. These actions have furthermore enabled Joubert to put in place an active policy of waste management and saving of the natural resources. Indeed, at the forefront in comparison with the average wood output of the different plywood manufacturers in Europe, the Joubert Group optimizes the manufacturing and the stocking conditions to limit the loss of raw materials. Besides wanting to reduce pollution at every stage of the manufacturing process, the Joubert Group has put in place an active policy for waste management. Sorted, collected or recycled, two thirds internally recycled into energy sources, waste is no longer problematic for a responsible Group such as Joubert. As for wood waste, two thirds of it is recycled internally for thermic energy feeding the boiler and one third is recycled externally as raw material, for example chipboard or for paper pulp. All the other waste is sorted in its entirety and collected by treatment companies in the La Rochelle region.

The products of the whole of the Joubert plywood range have the CE marking which attests their conformity to the requirements in terms of mechanical resistance and stability, hygiene, health, environment, security of use, protection against noise and economy in terms of energy and thermic insulation.

As a result of its voluntarist policy for durable development, the Joubert Group today rises to the ultimate challenge of ecocertification. After having established on all its sites a Quality Security and Environment chart, Joubert is obtaining the certification of its two chain of custodies in France: PEFC for wood from Europe and OLB (Origine et Légalité des Bois - Verified Legal Origin) for wood from Africa. Through this vast eco-certification policy, now part of the founding values of the Group, Joubert reaffirms its desire to offer to its clients, purchasing advisors and trade professionals, the highest guarantees of quality and of traceability for a respected environment.

Joubert achievement: the birth of a jewel

Currently moored in the Dominican Republic, designed to sail the whole of the Atlantic Ocean up to the West Indies and Cape Verde, the maxi catamaran "Etoile Magique" owes its technology and resistance to the know-how of the Joubert Group. This large sailing vessel built by Bob Escoffier for the Etoile Marine Cruises Company based in Saint-Malo and Lorient enriches the very impressive book of Joubert achievements in nautical construction. Made with almost 40m3 of Marine ply panels from the Joubert Marine range, Etoile Magique, launched in 2004, is today the jewel of the most beautiful fleet in Europe.

Etoile Magique has exceptional dimensions: 25 metres long, 11.50 metres wide and a 250m2 deck enabling it to sleep up to 24 people. For the prestigious company Etoile Marine Croisières, the choice of Joubert products reflects the choice of a rigorous manufacturing quality, and the choice of excellence which characterizes the Joubert Group.

Much appreciated on far export markets and specially conceived for the nautical industry, the panels of the Joubert Marine range used for this work have come from a long-existing and internationally renowned industrial expertise. Impregnated with epoxy to avoid all contact with water, Okoume throughout with II/II face veneers, the Marine Ply plywood panels used in 9, 12 and 22 mm (310 x 153 cm) for the making of the maxi catamaran perfectly meet the quality requirements of the international certification Lloyd's Register Type Approval and English norm BS1088. Okoume proves itself to be particularly reliable and safe for nautical structures and fittings thanks to its lightness (500 kg/m3) and its excellent resistance to humidity. This is why, for this exemplary project, Bob Escoffier and the Etoile Magique Company's choice turned without hesitation to the Joubert Group, European leader for Okoume plywood.

With an annual production of 70.000 m3 of top quality plywood panels, the Joubert Group has 3 production sites, one located in Port-Gentil (Gabon), employing 100 people and two production lines in France, one in Saint-Jean-d'Angély (Charente-Maritime) and the other one (the first historic unit of the Group) based in Auge-Saint-Médard (Charente), together employing a total of 270 people. In 2007, the Joubert Group, second European producer of Okoume throughout plywood, had a turnover of more than 70 million Euros, of which 65%for the export market.

Bob Escoffier:

In 2003, the Etoile Marine Croisières Company, of which I am the Manager, wanted to invest in a large catamaran for transatlantic cruises. The product specification and working instructions were quite clear :

- Comfortable and fast catamaran
- Minimum length of 25 metres
- Cruise capacity : 12 to 20 people
- Capacity at dock : 80 people
- Adaptable boat as our activity consists in organising daytrips, weekend trips, seminars and public relation functions for companies, private individuals and families.
- Not finding a large catamaran at an affordable price, we decided to establish our own product specification and working instructions and to submit it to several different naval architecture firms.

It is the « Gildas - Plessis et Associés » firm who was chosen, taking into account that our working instructions and product specification stated that this boat that we wished to build ourselves for cost reasons, had to be made using multiplis plywood.

Construction therefore started quickly under the direction of our foreman, Christian Macé. The company POLYTECH delivered the plywood panels to us, already cut to size, which had been supplied by the company JOUBERT.

The building of this catamaran started in Saint-Malo at the end of 2003 and lasted just under a year.

Etoile Magique was launched at the end of December 2004 (see the attached article).
The departure of the first official transatlantic took place on the 5th January 05.
This inaugural cruise went without a hitch in spite of very bad weather conditions in the Bay of Biscay and a sand storm all along the Mauritian coast.
Since this date, Etoile Magique has crossed the Atlantic 7 times, made 10 return journeys between the Channel and the Mediterranean and has not had any structural damage.

Since its launching, this catamaran has been navigating globally between 300 and 340 days a year.

The construction of this catamaran created 12 jobs over a period of one year and the equivalent of 20 additional jobs with sub-contractors for the manufacturing of the sails, masts, engines, paint, etc.
We chose plywood because this type of construction is simple, quick and resistant.
Furthermore, the construction does not require the use of one single mould. Wood is an absolutely amazing material for interior fittings as it can be fixed directly without having to use corner irons or reinforcements. It's a perfectly isolated material which doesn't require any inner plating and is easy to maintain and clean.
If we had to build a new boat, it would in any case by made out of plywood and we would choose, like the first time, JOUBERT plywood, which has proved itself to be of an excellent quality.

Bob Escoffier
Manager

With an annual production of 70.000 m3 of top quality plywood panels, the Joubert Group has 3 production sites, one located in Port-Gentil (Gabon), employing 100 people and two production lines in France, one in Saint-Jean-d'Angély (Charente-Maritime) and the other one (the first historic unit of the Group) based in Auge-Saint-Médard (Charente), together employing a total of 270 people. In 2007, the Joubert Group, second European producer of Okoume throughout plywood, had a turnover of more than 70 million Euros, of which 65%for the export market.

Press Contact:

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